WESA

WESA’s 100th Showcases Bold 2022 Fashion Trends

From WESA’s 100th anniversary opening night fashion show to the final Trade Show day, we discovered plenty of exciting...

Brand Spotlight: Rhonda Stark Designs

Retail partner success is all in the details for Rhonda Stark Designs. As Rhonda Stark Designs is known for...

Spotlight: Outlaw Soaps

We talked with CEO and Founder Danielle Vincent about the business strategy (and adventure) behind Outlaw Soaps. When you...

Retailer Perspective: Nuevo Rancho

Nuevo Rancho, an innovative, faith-based boot company blends bold fashion and deep-rooted ranch-worthy designs. Editor's Note: As statewide rules...

WESA Wrapped: Highlights From Dallas

The inaugural Dallas WESA market wrapped after four days of exciting product reveals, innovative booth setups, and trending design....

Welcome WESA!

Marketing coordinator Sophia Jagella gives us a sneak peek of WESA’s January 2021 trade show in Dallas. What better...

Dallas Market Center: Ready to Launch

As WESA and AETA prepare to debut in the Lone Star State, Dallas Market Center aims to impress with...

Fall & Winter Western Retail Trends At A Glance

Get ahead of the style curve with up-to-date trends for the coming season. Buying for fall, not to mention...
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