Get ahead of the style curve with up-to-date trends for the coming season.
Buying for fall, not to mention the holiday season regularly produces buyer overwhelm: where do you start? Our seasonal shopping forecast gives you trends at a glance while you prepare to scour wholesale markets for the latest finds in Western and beyond.
NON-TRADITIONAL COLOR
Pantone's seasonal color palette lights the way to what's hot on the fashion runway, as well as the trends you can expect to see in upcoming street style. Flirting with peach and pale pink, Fall/Winter 2020 is pushing the boundaries on what exactly defines a "winter" color. Contrasting tones are a natural lead in to fresh color-blocked styles, as well as unique options for monochrome ensembles. Classic cool-weather staples such as leather and fur will be in full force in non-traditional hues such as royal blue and mulberry.
FOOL PROOF STAPLES
Dark denim will endure as a closet staple, along with true indigo and black. Military green will also be seen in everything from oversized jackets to cargo pants with an array of statement details: expect to see embroidery, contrast stitching, patches, and studs. Black, chocolate, and cream tones will be popular in leather items such as jackets.
DENIM MUST-HAVES
Western denim for women has diverged into two very different styles, one being on the extreme end of relaxed fit, the other on extremely fitted. Speaking to the first of the two trends, bell bottoms are on their way out, making room for more refined seventies-inspired styles such as flare and wide-leg. On the other end of the spectrum, fitted retro styles are replacing the long-popular stretch denim that has trended for a few years. The popularity of vintage Western jeans has soared in 2020, and will continue into fall with fun colors and details.
COMFORT WEAR
Athleisure continues to be a leading trend with the latest styles taking on a more refined look with monochrome sets and tailored fits. For the Western retailer, mixing up classic athletic pieces such as joggers, puffer coats, and tennis shoes with Western motifs and styling will be hot all season. In addition to athleisure wear, keep an eye out for chic, street-worthy lounge wear as more people are living and working remotely. As coronavirus restriction loosen, many are continuing to wear comfort-focused pieces while going about their daily activities.
PRACTICAL JEWELRY
While we all go weak in the knees for massive squash blossoms and concho belts, many turquoise lovers are currently investing in practical pieces for daily wear. Stud or small cluster earrings, small pendants, Navajo pearl necklaces, and stackable bangles are ideal for new collectors as well as for those looking for closet staples to be worn with any ensemble.
Out-of-the-box stones and matrixes are also trending, popular options being Bumblebee Jasper, Wild Horse, Moonstone, and New Kingman turquoise. 
HANDBAGS ON-THE-GO
Backpacks have become the stylish utility option for ladies on the go and also make stunning statement pieces when made with cowhide, wool, leather, and other Western motifs. For those who love a more traditional option, carry-all totes in statement leathers are a timeless style. Luggage and travel sets are also at the forefront as holiday plans are in the works for many consumers.
HOME & GIFT
Virus concerns have given home decor a huge burst of popularity as many are updating their spaces during their extra free time. Small home accents such as shelf and table accessories, blankets, kitchen wares, and art are all trending items. Themed cards, wrapping paper and gift bags are great add-ons for the holiday shopper.
Photography: Pantone, Kimes Ranch Jeans, Highway Hippie Jewelry, Pendleton Woolen Mills
