Wrangler announces a yearlong collaboration with Black Opry as part of its mission to raise awareness of Black artists in the country music community.
Country music has been made and loved by the Black community for generations, and for too long Black musicians have been pushed to the sidelines of the country music scene. Black Opry is changing that by creating a home for Black artists, fans, and industry professionals within the country, Americana, blues and folk genres. And, on February 1, 2023, Wrangler hopped on board.
The denim brand giant has announced its collaboration with Black Opry, working with the global platform to further amplify Black musicians. The yearlong collaboration will include the full sponsorship of three Black Opry concerts and the featuring of unique stories of numerous performers on Wrangler’s website and social media channels.
“Since its founding in 2021, Black Opry has devoted itself to advocating for Black entertainers and helping these marginalized groups to reclaim their place in the American musical canon,” said Black Opry founder Holly G. “We’re honored to work with a brand that has been ingrained in the American music culture for decades to help reinforce the Black community’s contributions to the industry.”
Wrangler is equally excited about the collaboration. “We are honored to have the opportunity to collaborate with a community that is committed to amplifying the incredible and too-often-overlooked work of Black country artists,” said Wrangler senior director of marketing John Meagher. “Working alongside Black Opry has helped us strengthen our connection to music and provides an opportunity to use the platform of our brand to share meaningful stories of underrepresented communities in the country music space.”
In addition to incredible performances by some of Black Opry’s best musicians, Wrangler will be telling the stories of musicians including The Kentucky Gentlemen, Aaron Vance, and Crys Matthews on Wrangler.com as well as on their social media channels. These stories will be accompanied by images captured by professional photographer and creator of the Eight Seconds Project Ivan McClellan.
The Wrangler-Black Opry collaboration kicks off in February to celebrate Black History Month and then will continue with concerts and stories throughout the year. To keep up with and support these incredible performers, be sure to follow Wrangler and Black Opry on social media.