Wrangler’s got the denim, and Leon Bridges has the vision. It’s a match made in heaven.
“Telling the story of my authentic ties and heartfelt passion for Wrangler, this collection is meant to nurture individuality and spontaneity for the trailblazers of today,” says Grammy award-winning recording artist Leon Bridges. In addition to his endless hits, Bridges is known for his inherently soulful style — a style that speaks to his authentic roots in Texas and adoration for Wrangler denim. “Wrangler will always mean something to me,” says Bridges. “My music journey began while wearing vintage Wrangler, so I am excited to be able to collaborate with them on this exclusive collection.”
The Leon Bridges x Wrangler collection features a soulful approach to the classic Western style that Wrangler has produced for 75 years. With personal touches like matte gold finished hardware, logo snaps, and rivets, and of course, Bridges’ initials ‘LB’ popping up on sleeve monograms and printed pocketing. This 28-piece collection includes denim staples such as men’s and women’s jeans, shirts, jackets and skirts that feature fresh graphics, powerful prints, custom laser designs and exclusive embroideries that harken to Bridges’ Texas ties.
Wrangler was drawn to Bridges for a plethora of reasons, including his passion and drive, as well as his inspirational claim to fame. “We are inspired by Leon’s own career-starting discovery, which directly influenced this collection, along with his love of our authentic brand heritage,” said Wrangler’s global vice president of design Vivian Rivetti.
“Working side-by-side with Leon, we infused his passion for our vintage pieces with his personal style and were able to create a legendary collection that tells the story of our shared history. We are honored to be a part of Leon’s start and continued journey as an artist.”
Much like the Wrangler brand, Bridges is a self-made man, busking on the streets of his hometown of Fort Worth just two years before being signed to a major label, winning a Grammy Award, and performing at the White House. Bridges’ career trajectory is just one of the many reasons he is beloved by fans and revered by fellow recording artists. From recording tracks with John Mayer, Kacey Musgraves, Kiana Ledé, Lucky Daye and Noah Cyrus to opening for Harry Styles on an arena tour, Bridges has collected many successes over his career. As if that wasn’t enough, now the Fort Worth native has designed his very own clothing collection that speaks to his Western roots.
The Leon Bridges x Wrangler collection was introduced to the world via New York Fashion Week and can now be purchased through the Wrangler website, as well as in major retailers including Nordstrom Inc., Urban Outfitters Inc. and American Rag Cie. The collection sizing includes XS to XL and ranges in price from $60 to $150.
Nodding to the iconic styles found in Wrangler’s archives and speaking to the soulful spirit that drives the recording artist, the Leon Bridges x Wrangler collection is one for the Wrangler lover that wants to celebrate Western heritage.