Aug 8, 201210:18 AMThe Telegraph
The Premier Blog of the West
Check It Out: The 'Longmire' Out West Campaign
The final episode of Longmire’s wildly successful first season is approaching, but the online buzz about the Wyoming-set western mystery series will no doubt continue until the already confirmed second season starts.
Part of that buzz will involve a unique visual campaign inspired by the beauty and simplicity of the show’s backdrop.
If you follow the inspiration-board Longmire Tumblr page, you’ll see posters with messages about life “out West.”
“After we saw the Longmire pilot, we knew we wanted to poke fun comparing our constantly-connected city lifestyle to a calmer, more natural life ‘Out West.’,” writes Chris Petescia of Carrot Creative, the New York marketing agency working on the campaign.
“Being perpetually connected can distract and consume our days. When compared to the pure and simple lifestyle of the Longmire setting in Wyoming, it can seem somewhat silly. The Tumblr showcases these two very different lifestyles in a playful way. We had a good time with it.”
Carrot was nice enough to give us a sneak preview of the images, which might bring a knowing chuckle.
Says Guy Slattery of A&E Marketing, about the campaign: "Longmire is an extremely visual show, it's a contemporary crime thriller set in the big sky country of Wyoming. As the western location itself is so integral to the show, we wanted our fans to engage with it and submit their interpretations of being 'Out West' in a visually creative and social way."