The Yellowstone actor and most-nominated female artist at the 2023 ACM Awards is celebrating a multiyear collaboration with Wrangler.
Lainey Wilson is on a hot winning streak, fresh off of her four wins at last week’s ACM Awards, including Female Artist of the Year. And Wrangler is ready to celebrate with a multiyear collaboration with the country artist.
Spanning Wrangler’s fall and winter 2023 collections, Wilson will become the face of the denim brand representing looks featuring jeans, tops, and jackets, and displaying some of the hottest pieces via social media, onstage fun, and exclusive meet-and-greet appearances.
“I have been devoted to the Western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” Wilson says.
“As the most-recognized female artist in recent country music history and a leading voice in the Western movement, we’re thrilled to have her represent Wrangler alongside other industry greats like George Strait, Jon Pardi, and Cody Johnson,” says Wrangler’s vice president of global marketing Holly Wheeler, teasing some of the brand’s upcoming celebrity collaborations.
The collaboration with Wilson — whose name recognition has rocketed with the popularity of both her music and her starring role in Yellowstone — will expand into spring 2024 with the Wrangler x Lainey Wilson Capsule Collection expected in the fall of 2024. Along with featuring her as the face of the women’s spring collection, the capsule collection will include some of her favorite pieces on Wrangler and Lainey Wilson’s social media.
A testament to her love of denim and commitment to her style and her sound, Wilson’s latest album, Bell Bottom Country, won Album of the Year at the ACM Awards. Her performance of the album’s “Grease” from the winning album rocked the Ford Center on May 11, and the album has continued to blow fans away during performances at CMA Fest, Stagecoach, Lollapalooza, and Watershed.
To give the award-winning album Bell Bottom Country a listen, head to Spotify or Apple Music.
The upcoming fall/winter collection will be available on Wrangler.com this July and will feature some of the hottest fashion trends in the West, such as a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket, and Western button-down tops.
Look for Lainey’s Wrangler looks onstage and via social media.
To get the latest on the upcoming collaboration, follow Lainey Wilson on social media.
