Over the years, Ree Drummond has grown from a friendly food blogger into a beloved lifestyle mogul. Take a look at all the businesses and experiences that make up her Pioneer Woman brand.
THE WEBSITE: It all started with thepioneerwoman.com, the blog where Drummond shares recipes and missives from life outside Pawhuska. You can spend hours here bookmarking recipes and checking on updates from the Pioneer Woman and her loved ones.
THE COOKBOOKS: It’s difficult not to fall in love with Drummond’s natural wit and friendly approach to sharing recipes. The 2009 debut The Pioneer Woman Cooks: Recipes from an Accidental Country Girl set the tone for her step-by-step visual cooking instructions. The just-released The New Frontier is her fifth Pioneer Woman Cooks hardcover.
THE OTHER BOOKS: Drummond didn’t stop with cookbooks. In 2011 she released a compilation of stories from her real-life love story with husband, Ladd, called Black Heels to Tractor Wheels. Her role as a mother, homeschooler, and doting pet-owner led to children’s books as well, Charlie the Ranch Dog and Little Ree among them.
THE TV SHOW: The year 2011 also brought The Pioneer Woman cooking show to Food Network, and it’s grown in popularity since with multiple seasons of episodes each year. It brings viewers into Drummond’s Oklahoma ranch kitchen and lodge, as she brings her recipes to viewers and mixes it up with friends and family.
THE COLLECTION: Walmart teamed with Drummond on kitchen, bedding, and houseware items that reflect the no-fuss, charming style of country gatherings, potlucks, and holiday visits. The affordable line has expanded into appliances—kettles, slow cookers, and even Instant Pots that are set apart by the Pioneer Woman’s signature colorful floral prints.
THE FOOD: For those with less time to cook, there are frozen meals created from Drummond’s traditional recipes (think casseroles and sides), marinating sauces, and even frozen breakfast items (the Cowgirl Quiche is a winner). And she’d never leave the four-legged friends out of the mix: Purina offers simply crafted dog treats inspired by the Pioneer Woman.
THE MAGAZINE: A seasonal periodical seems like a natural progression, right? In The Pioneer Woman Magazine, Drummond’s regular collaboration with Hearst Magazines, you’ll find recipes, home tips, biographical pieces, and more.
THE PAWHUSKA EXPERIENCE: For fans who want to get closer to Drummond’s Pioneer Woman lifestyle, she’s opened an array of tourist-friendly businesses in her adoptive hometown. Beyond tours of her Lodge and TV studio on the ranch, visitors to Pawhuska can shop her curated finds at the Mercantile and eat at her restaurant and bakery on site. And if they’re able to book a room, there’s a beautifully decorated eight-room boarding house for lodging.
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From the January 2020 issue.