Hell on Wheels with Rocker Steiner

"Hell on Wheels," premiering October 8 and streaming exclusively on Cowboy Channel+ and YouTube, rides shotgun with rodeo’s wildest star, bareback rider Rocker Steiner, as he tears through the circuit chasing his first gold buckle. Coming off marquee wins at Rodeo Houston and The American Rodeo, to the relentless grind of small-town arenas, every ride pushes Rocker closer to, or further from, his shot at history.

"Hell on Wheels," premiering October 8 and streaming exclusively on Cowboy Channel+ and YouTube, rides shotgun with rodeo’s wildest star, bareback rider Rocker Steiner, as he tears through the circuit chasing his first gold buckle. Coming off marquee wins at Rodeo Houston and The American Rodeo, to the relentless grind of small-town arenas, every ride pushes Rocker closer to, or further from, his shot at history.

But this series isn’t just about 8 seconds on a horse. Cameras follow Rocker behind the chutes, on the road, and inside the high-octane Steiner family dynasty, a lineage of world champions who know both the glory and heartbreak of the sport, as he chases his first World Title. Off the dirt, Rocker’s larger-than-life persona collides with the pressures of expectation, the temptations of fame, and the unrelenting pace of a young cowboy determined to live life loud, fast, and unapologetically his own way. Throughout the series you'll be introduced to his traveling partners, NFR qualifiers Cole Franks and Waylon Bourgeois and other top stars of the sport. 

Adding to the spectacle are cameo appearances from Taylor Sheridan, Koe Wetzel, Midland, Post Malone, Ty Murray, and more – bringing star power, cultural edge, and authentic Western grit into Rocker’s world.

Part sports saga, part rebel road trip, Hell on Wheels is a raw, high-adrenaline look at what it takes to survive and thrive in the most dangerous game on dirt.

Hell on Wheels will air weekly on Cowboy Channel+ and Cowboy Channel. The first three episodes will also be available free on Cowboy Channel YouTube. 

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