Founded by creative entrepreneur Courtney Lujan, The Turquoise Reata has quickly grown from a passion project into a multi-million dollar Western lifestyle brand built on authenticity, integrity, and an unwavering commitment to its community.
What began as a love for turquoise and Western fashion has evolved into a nationally recognized brand, known for its hand-curated collections and daily live sales that bring men and women together from all walks of life. From ranch wives and bleacher babes to big city dreamers discovering Western style for the first time, TTR has become a place to feel seen, confident, and connected.
“I’ve always believed this was bigger than me,” says Lujan. “God has had His hand in every step of this journey. Through the highs and the hard seasons, I’ve trusted that this business was built with purpose, and that purpose is this amazing community.”
Rooted in a deep love and respect for Native American-made jewelry, The Turquoise Reata proudly sources and carries Native-made pieces alongside other U.S. artisan work, placing a strong emphasis on intention & integrity in every piece of jewelry. Each piece is thoughtfully hand-selected with purpose, honoring both the craftsmanship and the stories of the artists behind the work.
Behind the scenes, a dedicated team helps bring the vision to life, keeping the day-to-day operations moving while fostering the energy and experience customers have come to love. That same spirit extends to the TTR community, a growing sisterhood of women who show up not just to shop, but to support, connect, and celebrate one another.
At its core, The Turquoise Reata is more than a brand, it’s a reflection of Faith, resilience, and the power of building something meaningful, together.
Explore more from Turquoise Reata, including their latest collections and exclusive offerings, by visiting their Linktree.
