Rocker Steiner Debuts His First American-Made Hat Collection With Serratelli

The world's #1 bareback rider brings his signature style to felt with Serratelli’s debut of The Rocker Steiner Collection at NFR's Cowboy Christmas.

The world's #1 bareback rider brings his signature style to felt with Serratelli’s debut of The Rocker Steiner Collection at NFR's Cowboy Christmas.

The Rocker Steiner (RS) Collection is finally here after years of dedication to an American-made hat line. A collaboration that represents the convergence of two family legacies: Serratelli's 150 years of American cowboy hat-making tradition and the Steiner's three generations in the rodeo arena. It honors bloodlines as much as craft, merging heritage with the uncompromising standards both families have upheld for generations.

Rocker Steiner, third-generation rodeo athlete, is now topping the charts as the #1 bareback rider in the world. He carries his family’s rodeo legacy forward while forging his own path. Now, he adds another “crown” to his list of accolades – one that has been in his family for three generations and will be available for everyone to don.

The crown started with Rocker's grandfather, Bobby. He hand-creased each hat using the same shape passed down to his son, Sid, and, now, Rocker. His hand-shaped hats are the exact molds used for this collection, preserving the perfect silhouette passed down through generations.

Complementing the crown is a custom buckle set, designed in collaboration with jeweler Nick Cunningham. The set is inspired by Rocker's spurs that were gifted from rodeo icon Larry Mahan to 9-time world champion Ty Murray. The buckle incorporates those elements of the rowels and spur design across the set, anchoring the collection in the tools and legends that shape the sport.

Inside the collection, Rocker's signature red is matched in a goat-leather sweatband. The goat leather is then stamped Rocker's autograph in gold foil and stitched in gold thread. The liner finishes the hat off, featuring a custom monogram pattern and an exclusive, illustrated portrait of Rocker in the arena.

The RS Collection embodies Rocker’s lifestyle and family history, propelling his style and heritage into the future—blending timeless craftsmanship with a vibrant, modern spirit to honor the generations who shaped what has come before and the ones redefining what is possible.

Find The Rocker Steiner Collection for the first time at Cowboy Christmas during the 2025 NFR, debuting at Booths 4355 (Serratelli) and 1831 (Boot Barn). Visit serratellihatcompany.com/rocker-steiner to learn more.