Tru Western partners with Wrangler to create fragrances that encapsulate Western heritage.
With shared roots in the American West, Tru Western has partnered with Wrangler to introduce a first-of-its-kind collection: the Wrangler Original fragrances. This collaboration celebrates their kindred spirits, combining Wrangler’s iconic legacy with Tru Western’s expertise in crafting authentic and evocative Western-inspired scents.
The Men’s Fragrance: A Timeless Classic
A scent designed to stand the test of time, the men’s Original fragrance pays tribute to the heritage of Wrangler. This fragrance blends masculine spices with aromatic freshness, encapsulating the essence of a cowboy in his natural element — the outdoors. Picture a vast expanse of open fields, wild herbs carried by the wind, and rugged terrain under your boots. It’s a scent that feels as comfortable and enduring as your favorite Wrangler work shirt.
The Women’s Fragrance: Cowgirl Cool
Inspired by the free-spirited Western woman and the natural beauty that surrounds her, the women’s Original fragrance blends tart, ripe fruits with soft, textured wild blooms to create a unique and effortlessly cool signature scent. Strong yet graceful like a true cowgirl, this fragrance perfectly embodies her way of life.
The Bottle: An Homage to Wrangler’s Legacy
The iconic “W” is both subtle and striking, serving as the centerpiece of the Wrangler Original fragrance design. The glass bottle proudly displays this “W” to echo the stitching on the back pockets of a well-worn pair of Wrangler jeans. The bottle cap, reminiscent of the classic jean button round with a copper finish, adds to the celebration and legacy of one of America’s most legendary brands.
More than fantastic fragrances, the Wrangler Originals are a tribute to what makes the West truly unique — its people. Whether you’re working the fields or navigating city streets, trust in these scents to keep you connected to the true heart of the West.
Both fragrances are now available at TruWestern.com.
PHOTOGRAPHY: Alec Black
