You don’t have to be a professional rodeo athlete to embody the “Cowboy Core” fashion trend.
Over a hundred of the industry’s most elite cowboys and cowgirls squared off at the Cinch Playoffs in September for the Richest Rodeo in South Dakota history. With a million-dollar payout and the last NFR qualifying opportunity on the line, contestants brought their “A games” and top-tier fashion to center stage. Cinch was embroidered on nearly every hard-working, dust-ridden jeans and the chest pocket of every determined competitor. Take a style note from the winners in the arena and add some functional yet iconic Western pieces to your wardrobe. From statement-making jeans to fresh, fun takes on closet staples, Cinch & sister company Cruel Denim have you covered.
Every true cowboy knows that Western style starts with the basics — even at your base layer. That’s where the Cinch boxers come in. Available in 5” loose fit as well as 6” and 9” regular fits, Cinch boxers are high on performance and humor. Tested in and out of the arena, Cinch boxers are designed for ultimate comfort and superior performance. Each pair features no-ride leg seams, a jacquard waistband, a tag-free design, and a 4-way stretch. Essential and entertaining, these boxers feature lightweight, moisture-wicking, anti-microbial-treated fabrics to keep you cool and comfortable — saddle on a pair for yourself or as a gift for husbands, dads, or kids.
In the world that we live in today, nothing is cooler than dressing like a cowboy. Unless, of course, you can also dress like your Dad! Cinch’s “Match Dad” collection captures the Western spirit by coordinating father and son shirts, denim, and outerwear opportunities. The “Match Dad” collection offers various colors and prints seasonally so the men of the house always look sharp. This dynamic duo collection features the Classic Fit button-down shirts with a fuller body, extra-long sleeves, and shirt tails to deliver an optimal range of motion and mobility. Whether riding, roping, or just chasing and wrestling Dad, do it in style with the Cinch “Match Dad” collection. These synchronized shirts, vests, jackets, and fleece provide the easiest and best-looking solution for those memorable family photos.
Women might just get to have the most fun in Western fashion. Cruel Denim offers an all-new “Skylar” wide-leg jeans, a versatile and multifunction piece that can easily transition from day to night. Not your typical, casual blue jeans, these wide-legs are polished and sophisticated. The sky-high rise is not only flattering for all body types but also comfortable and perfect for holiday parties or barn duties. Subtle finishing atop a medium stonewash is transformed with detailed antique cream southwest embroidery highlighting the front pockets and back yoke, making it the modern denim you need.
The key to a warm western capsule wardrobe is a cozy and practical hoodie you can throw on with anything. Dress it up or wear it down and around; this Cruel Denim fleece hoodie epitomizes western, winter, and winner. The printed southwest design in striking shades of burnt henna, cameo blue, and midnight navy allows personal style and necessity, which is always in season.
Your head-to-toe western look isn’t complete without a finishing spray of Cinch Cologne. Available in four unique and bold scents, there’s one for every cowboy style. CINCH CLASSIC, which features a warm, masculine scent with notes of musk, sandalwood, leather, and sage, is preferred by the seasoned gentlemen of the group. CINCH SPORT is a fresh, modern fragrance with notes of ginger, grapefruit, and nutmeg; great for young bucks. DUALLY BY CINCH is the most courageous and distinctive offering and includes sandalwood, basil, and oakmoss notes. Or consider Cinch’s newest cologne contribution, ANTHEM BY CINCH, a fearless, spirited aroma with mandarin, lavender, and cedarwood notes. Cowboy-tested and approved, capture the Western spirit in a bottle of cologne this year for yourself or as an excellent stocking stuffer.
Western wear isn’t just fashion; it’s a way of life. The professionals love Cinch and Cruel Denim for the superior performance, and you’ll love it for the superior style. Either way, turn to Cinch to perform, look, and feel like a champ.