Wrangler is teaming up with Mattel, Inc. to celebrate the history of woman empowerment with archival, Western looks inspired by Barbie.
As Barbie takes the world by storm with the release of Barbie in theaters this year, Wrangler is taking a step back to explore the heritage of a cultural phenomenon. The Wrangler x Barbie collection celebrates the similarities between Mattel, Inc. and Wrangler as brands who sprouted from the desire to encourage women and girls to be strong, free, confident, and fearless.
Everyone knows the hallmark of Barbie fashion is pink, but what about the other iconic design elements that make her iconic? Wrangler takes its Barbie collection beyond the basics, bringing back archival, Western-inspired styles to inspire a line of mix-and-match clothing for empowered women and girls.
Blending Wrangler’s Western roots with Barbie’s California coast vibes, the collection includes perfected bootcut jeans, Wrangler’s first Wrancher® Dress Jean in Barbie pink, and an assortment of casual and statement shirts, dresses, tees, jackets, and lively prints.
Barbie has been an astronaut, doctor, explorer, athlete, and beyond. She has spent decades empowering women and girls to believe they can do anything. Wrangler echoes this sentiment with its history of outfitting cowgirls and cowboys whose hard work and dedication shape the American West. Harkening back to Barbie’s depictions as a farmer and equestrian, Wrangler utilizes illustrations, patterns, textures, and aesthetics lifted directly from Barbie’s archives.
The Wrangler x Barbie collection is available now on Wrangler’s website and key retailers, including Dillard’s, Buckle, Boot Barn, and Cavender’s. Want some tips on how to get the Wrangler x Barbie piece that works for your personal style? Check out our aesthetic guide below.