The Country Queen and NBCUniversal have teamed to promote 2024 Paris Olympics coverage with “We Are the Champions/We Will Rock You.”
Opening ceremonies for the 2024 Paris Olympics will not kick off until one year from today, but NBCU isn’t waiting to start promoting its multi-platform coverage of the games. And Dolly Parton has signed on to help spread the word with a special Olympic-themed music video for “We Are the Champions/We Will Rock You,” a prime cut from her upcoming album Rockstar.
“I love the Olympics,” says the country music queen. “I do my best to plan my schedule to watch as much of it as I possibly can. I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream. There are no losers in the Olympics, as they have all spent a lifetime preparing, but I celebrate with the ones that go away with the gold, silver, and bronze medals.”
“Dolly Parton is an American Icon whose popularity and recognition across generations is unmatched,” says Jenny Storms, CMO for Entertainment and Sports, NBCUniversal. “She is also a close member of the NBCUniversal family, an Olympic super-fan, and has a new version of two of the greatest sports anthems of all time. So, she was the perfect choice to get America excited about Team USA and next summer’s Paris Olympics.”
The music video begins with Parton singing in an empty stadium. As the tenor of the song builds, we are treated to a montage of unforgettable images that only the Olympics can provide: Spectacular Opening and Closing Ceremonies from the past, iconic highlights known the world over, and athletes enduring adversity, demonstrating perseverance, and becoming champions.
Olympians and teams featured in the video include Simone Biles, Suni Lee, Sydney McLaughlin-Levrone, Noah Lyles, Katie Ledecky, the women’s soccer team, men’s and women’s basketball teams, and a host of international athletes. The video also features Parton performing in front of a sparkling Eiffel Tower, and concludes with her surrounded by fans in a full stadium all singing “We Are the Champions” until it dramatically transitions into “We Will Rock You.”
Yes indeed: It’s a gold-medal performance by Dolly Parton.