The city of Fort Worth officially proclaimed March 1, 2023, as The Cowgirl Channel Day. To celebrate, we're looking at the some of the exciting things the new channel has to offer.
The residents of Cowtown know how to kick off Women's History Month. On March 1, 2023, the Fort Worth Stockyards was abuzz with Western enthusiasts celebrating the launch of The Cowgirl Channel television network.
The cowgirl-chic event in the Stockyards, the site of the channel's new studio, kicked off with Mayor Mattie Parker announcing March 1 as the official The Cowgirl Channel Day in Fort Worth. The shindig continued with guest speakers such as Kit Moncrief, president of the Cowgirl Hall of Fame and Museum, and Jimmie Munroe, president of the Women's Professional Rodeo Organization. The event finished off with a ribbon-cutting ceremony, live music by the Quebe Sisters, and a Western Runway fashion show. The festivities were broadcasted on The Cowgirl Channel, with many Western fans tuning in.
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The Cowgirl Channel is a nationwide television network centering on women in Western sports. It's vailable 24 hours a day, seven days a week as part of DISH Network's "America's Top 120 Package" and SLING's "Heartland Extra Package." Sharing a parent company with The Cowboy Channel, the official network of ProRodeo and home of the National Finals Rodeo, The Cowgirl Channel aims to continue the broadcast of Western sports with an emphasis on women's sports and events such as the Cowgirl Gathering and Art of the Cowgirl. The Cowgirl Channel will push the envelope even further by providing live coverage of rodeo sports, primarily barrel racing and breakaway roping.
“Women have always played an important role in settling the West and have been competing in rodeos, equine competitions, and Western sports for decades,” said Raquel Gottsch Koehler, partial owner of The Cowgirl Channel. "With the launch of The Cowgirl Channel, we now have a unique opportunity to shine a spotlight on the heritage of the cowgirl while creating programming of interest to the modern-day cowgirl both inside and outside the rodeo arena.”
Some of the cowgirl lifestyle programming that it will be premiering includes Rodeo Queens, Grit & Grace, FarmHer, RanchHer, along with Women's Western Sports Roundup. Live streaming and on-demand watching is available through the SLING app or via subscription to Cowboy Channel+. Subscription to the app unlocks access to live television network feeds for both The Cowboy and Cowgirl Channel as well as access to all on-demand programming for both networks.
Exciting announcements and further information will continue to flow throughout the month of March — stay tuned as the cowgirls take up the reins.