Featuring Western prints and heritage-inspired design elements, the new Wrangler x Pendleton collection honors more than 230 years of combined American craftsmanship.
As if 75 years of being one of the country's leading denim labels wasn't enough, Wrangler is branching out by connecting with world-class leader in wool, Pendleton Woolen Mills to create the Wrangler x Pendleton collection, honoring the exquisite colors and hues of the Southwest.
So, what does a collaboration between two of the country's largest influences on Western fashion look like? Wrangler's Global Vice President of Design Vivian Rivetti teases the collection by stating, “Collaborating with another iconic brand in the Western space allowed us to weave heritage style and western motifs into modern pieces and inspire courageous individuality through the fusion of quality denim and wool.”
Western motifs such as colorful patterns inspired by the iconography and optimism of the cowboy spirit are definitely prevalent in this new collection of men's and women's apparel. Sherpa jackets, soft hoodies, graphic tees, and a signature luxury wool blanket woven with a roping cowboy motif make up this nod to the Western legacy of both legendary brands. And, of course, what would a Wrangler collection be without a pair of classic jeans?
You may be asking yourself why haven't these two brands collaborated before? Luxury denim and luxury wool sure do make a fine pair. “As a family-owned company dedicated to resilience and true authenticity, teaming up with a leading Western brand like Wrangler was a natural choice for us,” Peter Bishop, Executive Vice President of Design and Merchandising at Pendleton Woolen Mills, tells us, “Through creative collaboration, we have combined the best of denim and wool, interweaving the two as a tribute to the Western lifestyle.”
This collaboration serves as the big finish to Wrangler's 75th anniversary, capping off a year of successful collaborations and collections. Between auctioning off a 75th Anniversary diamond belt buckle with Montana Silversmiths and launching a Wrangler x Yellowstone collection for the lovers of the fan favorite western series, Wrangler has been determined to end this milestone on a high. The Wrangler x Pendleton collaboration is certainly one for the books.
Harkening to the legacy that both of these brands have paved, Vivian Rivetti remarks, "As Western style and culture continues to have a driving influence in mainstream fashion, we feel honored to offer this one-of-a-kind collection with investment pieces brand fans will treasure for generations.”
Shop the new Wrangler x Pendleton collection on Wrangler's website, and be sure to stay tuned on our Instagram to catch all the fun at this year's Wrangler National Finals Rodeo.
