The vivacious singer-songwriter chats with us about the Got to Be NC campaign — and premieres her appropriate new single.
Country music artist Paige King Johnson may be based in Nashville these days, but she has never forgotten her roots in Angier, N.C. So the charismatic, young singer-songwriter was quick to accept when offered the opportunity to represent her home state as musical ambassador for Got to Be NC Agriculture, North Carolina’s official business development and marketing program in the North Carolina Department of Agriculture and Consumer Services.
And folks in her home state are mighty glad she did.
“Through Paige’s talent cultivated in North Carolina,” said Steve Troxler, North Carolina Commissioner of Agriculture, “we see this partnership as a mechanism for the continued growth of a recently rebranded Got to Be NC program showcasing the traits of hard work and resilience — necessities in many endeavors, but especially true in both agriculture and the music profession.
“Farming has and will continue to shape our state and the people who are part of it,” he said. “This partnership will provide new ways to spotlight our food industry as it serves the world and touches lives daily with our new unified message: It’s more than just agriculture; it’s Got to Be NC.”
“As our musical ambassador,” added NCDA&CS director of marketing Joe Sanderson, “Paige will use her talents as a songwriter to guide the studio development and release of a signature song for our program titled ‘Homes in the Hometowns.’ Paige’s rural North Carolina roots are a big part of the song, which showcases in music and words the generations of resilience that agriculture embodies.
“The ‘Homes in the Hometowns’ song will be a part of the Got to Be NC marketing and business development program, which supports our state’s food and fiber sectors to boost sales and expand markets through engagement, education, and promotions, domestically and internationally, serving the industry through our membership program and branding efforts.”
We recently had the pleasure of speaking with Paige King Johnson about “Homes in the Hometowns,” Got to Be NC Agriculture — and, arguably most important, our shared love for sweet potatoes.