An inside look at the C&I 2020 spring fashion shoot.
In the days leading up to the spring fashion photo shoot featured in our April issue, the conference room at the Cowboys & Indians home office was filled with hats, boots, purses, jewelry, and clothing racks that held blouses, jackets, and jeans. But make no mistake — this was a months-long process which culminated in the C&I editors gathering at Longhorn Ballroom, a music venue and Western dance hall with a rich history on the south side of Downtown Dallas, on an overcast Thursday morning in November, breakfast tacos and a years-old steamer at the ready.
When deciding what music to pick for the behind-the-scenes video, I chose to follow the ballroom's lead. It was already the perfect setting for the shoot's Neon West theme: neon signs, lights strung across the wooden dance floor, and saloon doors leading to the VIP lounge where a cow's head hung over a large vanity mirror.
I had never stepped foot onto the grounds before the day of the shoot, and yet I could imagine it on a Saturday night, come to life with the bang of a drum, the twang of a guitar, and the smell of cigarette smoke and beer filling the hazy air. It's the kind of place you have to yell to be heard, then leave in the early hours of the morning flushed from laughing and dancing.
Of course, on this Thursday morning, there was no drum, no guitar, and no beer.
I instead walked in greeted by a bustling team ready to take on the day to bring their months of styling and planning to fruition. So, regardless of whether you've picked up a copy of the fashion issue, please enjoy this behind-the-scenes look into the set of our latest shoot that we at C&I had an absolute blast putting together.