The Red That Colored the World combines new research and original scholarship to explore the history and widespread use of cochineal, an insect-based dye that produces brilliant reds. Use of the dye originated with indigenous peoples of the Americas before the arrival of Columbus and then spread throughout the world. Visitors will be able to see the little known cochineal bugs and their camouflage by using IPads with a microscopic attachment. The exhibition follows the use of the precious dye from Mexico to Europe to the U.S. and beyond with a display of more than 130 objects—textiles, sculpture, paintings, manuscripts, decorative arts, clothing and more—from the Museum of International Folk Art (MOIFA), private lenders, and museums around the world. The exhibition explores the history of cochineal and the seductive visual nature of red. Visitors are encouraged to try red clothing on, take pictures and join in the social media commentary. The Red That Colored the World reflects the unique international uses of color, revealing its role in the creative process, and the motivations of artists in their choice of materials.