We went to Ranger Stadium to watch the show (and the people). Check out these great looks!
Rodeos are more than eight-second rides and record-breaking runs — they’re also a runway for Western fashion. And the bigger the rodeo, the better the fashion. This was evident at the 2025 American Rodeo in Arlington, Texas, where rodeo fans, fashion influencers, and celebrities came dressed to impress.
“Rodeo fans from all parts of the industry cheered on their favorites in their own Western style: fringe, sequins, handmade leather pieces, turquoise jewelry, denim, boots, and even buckles they won themselves,” said Western fashion influencer Brianna Purvis. “It was a night of fashion, passion, and pride for the sport they love.”
During the two-day event, the C&I crew was on the lookout for the best fashion moments in the arena. From classic Ralph Lauren-inspired looks to bedazzled outfits, here are the show-stopping looks that caught our attention.
Fringe & Flow
You can always count on rodeo wife Lily Hay to show up looking stylish and sophisticated. These classic Western colors and textures will never go out of style in the rodeo world. Get her exact skirt — dubbed the Nevada Lily Skirt — at Rodeo Quincy.
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High Fashion Cowgirl
Western influencer and model Siobhán stunned in an almost all-black ensemble. The touch of color? Her squash blossom and red-bottom boots from French fashion designer Christian Louboutin.
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Dazzling Denim
Cowboy Channel personality Janie Finlay dazzled in a sequin-covered denim suit. She topped the look with a buckskin cowboy hat from Resistol, the official cowboy hat brand of the American Rodeo.
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All In The Accessories
In Western fashion, it's usually the accessories that put an outfit over the edge. Lexi Hoagland dressed up her classic look with bold jewelry from Hippie Cowgirl Couture and a handbag made from a Texas license plate.
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Western Glamour
A formal gown might not be the first thing that comes to mind when you think of rodeo fashion, but Kensee Auld’s glamorous look shows there are no rules when it comes to personal style. She paired the glitzy dress with cowboy boots from Old Gringo and star earrings that nod to the rodeo’s iconic logo.
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A Modern Twist
Although Heather Welper’s look included traditional Western elements like denim and a cowboy hat, it was anything but basic. The skirt’s rosette and ruffles added the perfect modern twist for the richest weekend in rodeo.
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Want to see more of the fabulous fashion spotted at the American Rodeo? Watch this video.
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PHOTOGRAPHY: (Cover image) Brianna Purvis
