Robin Hoffman Haack, co-owner of Hoffman California Fabrics, debuts the LOVLEI Ranch fall 2024 collection with exclusive prints inspired by Old West Americana.
As the third-generation co-owner and CFO of the renowned century-old Hoffman California Fabrics, Robin Hoffman Haack knows textiles. She also knows waves, having grown up in a family of competitive surfers on the coast of Orange County, California … and she knows horses.
Splitting her time between the beach and the ranch since childhood, Robin started showing horses when she was nine years old and competed across the Southwest for over three decades. She won numerous championship titles and eventually landed herself in the National Cutting Horse Association Non-Pro Hall of Fame.
Robin began working in the family textile business in the early ’90s and eventually decided to launch her own line of apparel. Her vision: to combine her three lifelong passions in a collection that seamlessly transitions from the beach to the ranch. And at her fingertips, an archive of prints and artwork that can’t be found anywhere else, all just waiting to be discovered and transformed into one-of-a-kind garments.
“My favorite part of this process is going through the endless stacks of Hoffman art and finding the prints that speak to me and can be turned into beautiful styles for both men and women to wear, from the coast to the country,” says Hoffman Haack.
One year after first launching LOVLEI Ranch to much acclaim, the coastal cowgirl is debuting the fall 2024 line, for which she found inspiration in Old West Americana. The new collection includes must-haves like the new Wynonna shirtdress/duster, the Cheyenne pearl-snap shirt for women, the Sheridan men’s button-down, and so much more, all available in prints discovered deep within her family’s iconic archive.
The designs are timeless, the fits are flattering, and the fabrics are dreamy. Whether you’re in the sand, city, or saddle, LOVLEI Ranch will make you feel bold, beautiful and confident.
“That’s all I really want,” says Hoffman Haack. “To create clothing that makes you feel something and tells a unique story.”
Shop the LOVLEI Ranch collection online or find a retail store near you at www.lovleiranch.com.
PHOTOGRAPHY: Courtesy of LOVLEI Ranch
