Cavender’s has endeavored to use local Texas talent and cowboy Finis Smith, to accurately depict the Western lifestyle.
We are looking to partner with people, families, and stories that resonate with our own company values. ~ Larry Oliver, Creative Director of Cavender’s
Heritage, hard work, loyalty, and respect — all things that Cavender’s and Finis Smith have in common and deeply treasure. These traits learned from his mother and father are extremely important to Finis.
“My family values got me to where I am today,” Finis said. “Staying true to myself and upholding what I was taught is my very makeup. Those in the Western industry are loyal and respectful of one another. They work hard and have a ‘never give up’ attitude.”
One particular night, Finis’ late father, famed athlete and actor Dean Smith, brought he and Cavender’s together in a beautiful way at a shoot at the CF Ranch in West Texas. A livestock handler at the ranch looked very familiar to Finis, and it was discovered that he worked with his father. This handler described Finis’ father as his hero, and they shared stories and remembered him in a way that words can’t describe.
“We did a photo shoot in Alpine on the CF Ranch, a beautiful, vast location, and I finally got to meet Craig Carter, a long-time friend of my late father’s. I enjoyed our late-night jams,” Finis recalled. “My father was a true cowboy and an athlete. He had a larger-than-life personality. He has always inspired me to be the best version of myself. He always told me, ‘If you can dream those dreams, you can make them come true.’”
Finis exemplifies everything that Cavender’s stands for, and it shines through in his work as a model for the Western lifestyle company. The musician, family man, ranch owner, stunt double, and model appreciates that the brand has the same values.
 Shop Cavender's outerwear.  Shop Cavender's sweaters and hoodies and felt hats.  Shop women's outerwear.  Get Finis' long sleeve shirt and felt hat and the HYFVE Camel Tiered Long Sleeve Dress.
“I am a fifth-generation, proud Texan. My family has worked hard for all they have acquired by never giving up. We cherish our land and respect it. We are proud Americans and love our country,” Finis explained. “Cavender’s is a long-standing Texas company that has worked hard to get where they are, and they too have never given up. They are dedicated in their love of Country and everything Western.”
As a man of his word and an all-around good guy, Finis’ upbringing is exactly what Cavender’s hopes to be a part of with American families everywhere.
Images: Courtesy of Cavender’s