It’s hard to ignore a TV sales pitch featuring music by the first Native American band to earn a Top 5 spot on the Billboard Hot 100.
If you’ve been scratching your head and racking your brain while trying to place what oldie-but goodie they’re using in a seemingly ubiquitous new TV spot for Chevy trucks, wonder no more. The song is “Come and Get Your Love” by Redbone, the groundbreaking 1970s group that earned a place in musical history as the first Native American band to earn a Top 5 spot on the Billboard Hot 100.
As C&I writer Jesse Hughey reported back in 2020, Redbone — which is prominently featured in the must-see documentary Rumble: The Indians Who Rocked the World — finally got a music video for their hit 46 years after the single was released. “It’s an awe-inspiring trip through history and into the future,” Hughey wrote, “created by a team that reflects the band’s own multiracial heritage: Mexican director Juan E. Bedolla and artist Brent Learned (Cheyenne-Arapaho Tribes of Oklahoma).
“Indian Country Today has a great story of how the video came together. A quote from founding member Pat Vegas: ‘We wanted to show that our people were about love. This film visual really takes you on a journey and reminds us that the sky’s not the limit; it’s only the view. It’s something to help the young understand the old, one is silver the other gold, both are valuable. To everyone, I’d like to say, “Chioke Uttesia,” which is “Thank you” in Yaqui language. The creators of the video asked for my blessing on this film. They have my blessing.’”