Reese Witherspoon and Kasey Musgraves are producers for the country music competition series premiering Friday.
Executive producers Reese Witherspoon and Kasey Musgraves aim to increase the visibility of country music artists who are defying easy labels and making their genre more inclusive with My Kind of Country, a unique competition series that will be available for viewing starting Friday on Apple TV+.
Jimmie Allen, Mickey Guyton, and Orville Peck — three outliers who have blazed their own trails and attracted supportive fan bases in the world of country music —serve as talent scouts on the outlook for unknown talent. And as you can see in this trailer, they, like Witherspoon and Musgraves, have a reflexively sympathetic view of up-and-comers who don’t fit stereotypes.
As the showbiz trade paper Variety reports: “It’s not just race or sexuality that define diversity on the series. Geography and even language are also viewed as boundaries to be looked past or overcome in country. ‘I don’t feel like I can express myself in English, so I sing it in Spanish,’ says Ale Aguirre, a native of Chihuahua, Mexico, seen in the trailer. In fact, of the 12 contestants, only four are from the U.S. An even larger number, five, are from the apparent country music hotbed of South Africa, and two are from India. But Nashville and California artists are represented in the casting mix as well.”
Allen, Guyton and Peck will each hand-pick a roster of exceptional newcomers and invite them to the home of country music in Nashville to showcase their sounds. The competition winner will receive a life-changing prize from Apple Music, receiving unprecedented support and exposure on the platform.