In the worlds of style, Native life, ranching, and cowgirl culture, these are the Western influencers you need to know right now.
“Influencers in the wild” takes on a whole new meaning with this list of authentic Western influencers. While we'll admit to being cautionary at times when it comes to living life online, we also can’t help but enjoy the ideas and inspiration these fellow Westerners are sharing with the world. They love the Western lifestyle just like us and are educating their followers about our traditions, cultures, fashions, and more. And whether you’re already immersed in this way of life or just dreaming about it, we’ve rounded up 21 influencers to follow to get the most out of Western life in 2021.
Tia Wood
Area of Expertise: Native American Culture
Instagram: @tiamiscihk
TikTok: @tiamiscihk
Why she’s a must-follow: Tia embraces and educates the social world on her Indigenous heritage. She demonstrates how to incorporate Western fashions with Native culture, and she was recently a guest editor for Reese Witherspoon’s book club!
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Dale Brisby
Areas of Expertise: Western Entertainment, Ranch Life
Instagram: @dalebrisby
TikTok: @dalebrisby90
Why he’s a must-follow: Aside from riding bulls here and there, Dale brings comic relief to ranch life with plenty of attitude.
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Claudia Mejia
Area of Expertise: Western Style, Ranch Life
Instagram: @claud_mexia
Why she’s a must-follow: Claudia is a mama, ranch wife, and quintessential Texas woman with a Mexican spin on style for a look all her own.
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Danielle Reinhart
Area of Expertise: Western Style
Instagram: @dani.reinhart
Why she’s a must-follow: Danielle's Western style is perfect for the person who doesn't want to jump all the way in the cowboy pool but modernize their Western wardrobe.
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Haatepah Clearbear
Area of Expertise: Native Life, Style
Instagram: @haatepah
TikTok: Desertndn
Why he’s a must-follow: Most recently seen in Vogue UK, model Haatepah brings to light Native American traditions and issues with each pose he strikes.
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Shaley Ham
Area of Expertise: Western Style
Instagram: @westdesperado
Why she’s a must-follow: Shaley showcases a variety of looks ranging from vintage and classic to professional or punchy with tons of tips and tricks.
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Gatlin Didier
Areas of Expertise: Western Entertainment, Ranch Life
Instagram: @gatlin_didier
TikTok: @gatlin_didier
Why he’s a must-follow: Gatlin and his best friend, Darrell, are the hilarious Western duo; their ranch-y takes on movie scenes are comedy gold.
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Katherine Merck
Area of Expertise: Western Culture
Instagram: @katherine.merck
Why she’s a must-follow: A former Miss Rodeo Washington and Miss Rodeo America, Katherine continues to educate her followers on agriculture and the Western lifestyle.
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Derek Wolf
Area of Expertise: Western Cooking
Instagram: @overthefirecooking
Why he’s a must-follow: Everyone knows cowboys cooked their food over a campfire, and Derek Wolf shows how that's doable in the modern era.
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Shina Nova
Area of Expertise: Native Life
Instagram: @shinanova
TikTok: @shinanova
Why she’s a must-follow: Shina is an Inuk throat singer who showcases her unique abilities.
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Jake Zielke (The Lost Cowboy)
Area of Expertise: Western Culture, Ranch Life
Instagram: @the.lost.cowboy
Facebook: @the.lost.cowboy
Why he’s a must-follow: Having cowboy’d on 6 out of 7 continents, Jake proves the pioneer lifestyle is still going strong.
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Adrian Brannan
Area of Expertise: Western Entertainment, Culture
Instagram: @adrianbbrannan
Why she’s a must-follow: Her songs will take you to a campsite, where you feel as though you are sitting around the fire under a blanket of stars.
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Natalie Kovarik
Area of Expertise: Ranch Life, Western Style
Instagram: @nataliekovarik
Why she’s a must-follow: Natalie doesn't just write about the ranch life, she lives it—and makes ranching relatable, even to city folk.
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Kirsten Robinson
Area of Expertise: Ranch Life, Western Style
Instagram: @hashtagranchlife
Why she’s a must-follow: Kirsten's feed gives off major Yellowstone vibes with a nice balance between grit, dust, and retro style.
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Stacie Dentsosie-Mitchell
Area of Expertise: Native Culture, Western Style
Instagram: @navajodarling
Why she’s a must-follow: Stacie highlights her journey through education and life as a Navajo woman while showing off her Utah home and laid-back living.
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Emmie Sperandeo
Area of Expertise: Western Culture, Ranch Life
Instagram: @emogoatmom
TikTok: @steadyrein
Why she’s a must-follow: Emmie is the modern-day cowgirl buckaroo. She travels in an RV from place to place, wrangling and riding horses for various operations.
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Theland Kicknosway
Area of Expertise: Native American Culture
Instagram: @the_landk
TikTok: the_land on
Why he’s a must-follow: Theland gives glimpses of his Cree and Potawatomi heritage through his many dance moves and comedic talents.
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Abby Fogarty
Area of Expertise: Western Style, Ranch Life
Instagram: @rock_hard_abbbs
Why she’s a must-follow: From casual on the ranch to going out on the town, Abby brings some ’70s and rock ’n’ roll to her Western style.
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Naiomi Glasses
Area of Expertise: Native Culture, Style
Instagram: @naiomiglasses
Why she’s a must-follow: Come for the Arizona desert story in the tiles of her Instagram, but stay to learn about her Navajo heritage and why she's also Cleft proud.
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Candace Dantes
Area of Expertise: Western Culture, Style
Instagram: @southernstylesandsteeds
Why she’s a must-follow: Candace adds a Deep South twist to her Western style while offering thoughtful reflection on her upbringing on a farm as a Black woman in Western culture.
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Tris Munsick
Area of Expertise: Western Entertainment, Culture
Instagram: @tminnocents
Why he’s a must-follow: Tris Munsick and the Innocents’ new song, “Sand and Sage,” is the theme song for all children of ranchers. Tris is a real cowboy from Wyoming and brings his lived experiences to the music.
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Photography: (Cover image) courtesy Claudia Mejia
