Wrangler has raised the bar for sustainability in the denim sphere and now prepares to enter the footwear category partnering with the environmentally-thinking Twisted X brand.
As the conversation of sustainability enters the Western niche, these two well-known companies are preparing to make big strides toward zero-waste product without compromising Western heritage or style.
“We’re thrilled to be partnering with Wrangler to create the new Wrangler Footwear line,” said Twisted X CEO, Prasad Reddy. “Wrangler is an iconic brand in the western industry and Twisted X is honored to be the company chosen to assist in expanding their product lines into the footwear industry. The line will focus on quality, comfort and sustainability, the three pillars of both companies.”
The Wrangler collaboration announcement follows on the heels of Zero-X, a newly-released traditional shoe featuring no-glue construction and sustainable materials such as bamboo and rice husks - a first for the category.
From the perspective of Wrangler, “This collection will advance Wrangler into the footwear category, and we could not be more excited to bring these products to life with the help of Twisted X,” said Vice President and General Manager of Wrangler Western, Allen Montgomery. “Wrangler has always placed a priority on respecting our environment, and with Twisted X’s remarkable sustainability efforts, we’re optimistic our inaugural venture into the category will be a huge milestone, not only for the brand, but for the entire western community.”
Slated for Spring 2021, the Wrangler Footwear Collection will be the first venture in its class. Learn more about this upcoming venture on twistedx.com.