Boasting an Instagram follower count of 77,000, Hippie Cowgirl Couture has carved out a unique space to share turquoise jewelry with its fans.
Editor's Note: As statewide rules and regulations continue to change rapidly, please contact retailers for their latest store hours and delivery capabilities.
Here's how Hippie Cowgirl Couture has built a strong online presence, in the words of its founder, J.J. Wooten.
What does your current business environment look like? Is it different than normal for you?
We are experiencing the same challenges as everyone else but we are doing our best to see this as a growth opportunity. I’m even trying to train my dog to fold shipping boxes LOL!
What has been the biggest challenge in adapting to this “new normal” the retail world has taken on?
Our biggest challenge has been adapting to the increase of customer inquiries and developing our communication skills. Most of our interaction depends on our attention to detail.
How has your business adapted to producing digital content and sales?
Hippie Cowgirl Couture was born into the social media marketplace, so we have been able to take advantage of this new era while at the same time keeping customers engaged and entertained!
What has been your focus while speaking to your customers online?
We try to be a source of positive energy and motivation, we try to engage, communicate, educate, and entertain our clientele.
Has any content stood out as particularly successful in terms of resonating with your audience? Why has that content done so well, in your opinion?
People are looking for something to cheer them up and we have tried to incorporate a sense of humor in all that we do! We try to live our life out loud and reciprocate that to our clientele.
Has any product stood out as a customer favorite with the influx of online shoppers?
The Carved Kingman Feather Earrings seem to be a big customer favorite. Our large necklace collection is as always a fan favorite!
What are shoppers looking for right now from Western businesses? Have you noticed any buying trends?
Our clients are looking for unique pieces to express themselves and we have seen quite a bit of value buying for investment pieces.
Do you have any tips for other Western businesses looking to take their business online right now?
Be prepared for a big learning curve, online business is a much different environment. If you are transitioning, take your time and do it right from the beginning.
This interview is part of an ongoing series that W&E is conducting with retailers. Click here to peruse more stories and interviews from the retail industry.