The Atlanta-based rockers debut the track “Mercy!” off their recent record, Sisters & Brothers.
The premiere: The music video for The Pinx’s track “Mercy!” from their third album, Sisters & Brothers.
The band: The Atlanta-based rock band — composed of Chance McColl, Cayce Buttrey, Charles Wiles, and Adam McIntyre — have traveled the country earning loyal fans with their shameless Southern-simmered, whiskey-soaked rock anthems.
For fans of: The band’s 2016 album, Freedom, rowdy dueling guitars, and ’70s classic rock ’n’ roll that leaves no choice but to party.
About the song: “I was somewhere out of town about to play a show, talking to someone, when a lady slapped my ass,” McIntyre says. “I’ve worked in enough restaurants where that kind of thing was rampant, so I just kind of turned my head while I kept talking and watched as this lady turned ghost white when she realized she’d slapped a stranger on the ass, not her husband. She apologized later.”
About the video: “The video for ‘Mercy!’ was filmed in the historic Fitzpatrick Hotel in Washington, Georgia, not far from a Revolutionary War battleground. They graciously allowed us to shoot this loud video in their ballroom (with a minimum of complaints) and it’s just beautiful. The hotel is said to be haunted and is over 100 years old, but all we found was a wonderful vibe,” says McIntyre.
“We teamed up with Alec Stanley, who also shot and edited our ‘Southern Gentleman’ video in 2016. You can probably tell we're not just lip-syncing. He had us actually blast the song through PA speakers while we played at an equal volume. It was loud and fun. It’s also probably the only video currently to feature two Ellie Monster Western suits because we played around with having me wear the red suit for my guitar solo and the blue suit for the rest of the song.”
Why we like it: When summer comes knocking, there’s nothing better than grabbing a cold one and rocking out with favorite tunes. “Mercy!” makes that playlist.
Get an exclusive first look at the music video for “Mercy!” below.
For more information on the Pinx, visit their website. Photography: Courtesy Pamela McColl.