Our favorite poet, singer-songwriter, and cowboy Red Steagall has paired with Justin Boots for a heartwarming video performance of an ode to the Western lifestyle.
In a commercial campaign that ran during the 2018 Wrangler National Finals Rodeo, Justin Boots debuted a 30-second sneak peek at a touching performance of Red Steagall’s poem “Justin.”
Now, as rodeo season heats up, Justin Boots is releasing the full video of Steagall’s inspiring reading.
Penned in 1991, the poem plays as an ode to the craftmanship and care that go into a pair of Justin Boots.
Written from the perspective of some well-worn boots, “Justin” recalls the long life of a pair as they discover their purpose through the love and care of the cowboys who wear them.
By the last stanza, you’ll likely be basking in the quiet camaraderie of your own favorite boots and the memories they hold.
Get an exclusive first look at the evocative video of Steagall’s moving performance, below.