LOCASH brings high energy to Las Vegas.
Nightlife in Las Vegas during the Wrangler National Finals Rodeo is complicated. In this town of bright lights and distractions, there are so many places and activities to choose from, you just can’t have them all. Always a city with a broad spectrum of entertainment options, during what’s commonly known as NFR Week live dance bands are everywhere you look. Sometimes it just comes down to flipping a coin.
Torn between LOCASH (formerly LoCash Cowboys) and Blackberry Smoke, LOCASH won the coin toss. As it turns out, it was a pretty lucky quarter. The young band has a unique, “wall of music” throwback-to-Motown sound reminiscent of Phil Spector and music that ranges from semi-pure country through contemporary country “hip-pop.”
It took 10 years for LOCASH to become an overnight success. Their song “I Love This Life” is at No. 8 on the charts and still climbing, but their break came with two songs they’d written that topped the charts; “You Gonna Fly” for Keith Urban and Tim McGraw’s comeback song “Truck Yeah.”
The road to success has been interesting for the LOCASH. They’ve found themselves performing alongside KISS; in Times Square, watching the ball drop on New Year’s Eve and stood on the stage of the Grand Ol’ Opry. Not bad for a couple of buddies from east of the Mississippi.
“Playing the Grand Ole Opry was a big moment, and that’s where we got the idea for ‘The Best Seat In The House’,” said Preston Brust. “It all becomes one big journey and one big memory that we are as excited about now as when we started out.”
Chris Lucas and Preston Brust, frontmen for the band, have a special synergy that morphs into the kind of contagious energy that runs through the audience like runaway electricity. Even Gilley’s famous mechanical bull was dancing. The room was all cowboy hats and back numbers, some from Gilley’s bull riding contest, others from the big show at the Thomas & Mack. Fans of all ages wore a few inches off of their boot soles thanks to LOCASH.
With a brand new Nashville record deal and a ton of talent in songwriting, tight musical performances and that rare ability to connect with their fans, look for this band to be around for a long time.