Get ready to see a good deal of denim and classy cowgirl looks at the 2024 National Finals Rodeo.
Every year, the most elite rodeo athletes and die-hard fans gather in Las Vegas for the National Finals Rodeo. While the main attraction is the 10-day rodeo, the Western fashion scene has taken on a life of its own. Rodeo fans and influencers have made the Thomas & Mack Center their runway, donning everything from custom-made cowboy boots to mainstream designer brands to colorful cowboy hats.
Just ahead of this year’s event, we spoke to the Western industry’s biggest tastemakers about what trends they expect to see. Whether you’re planning your own outfits for the rodeo or simply love Western fashion, keep reading for predictions, inspiration, and more.
Brianna Purvis-Hall
Area of Expertise: Western Lifestyle & Fashion Content Creator
Instagram: @brianna.purvis
Trend Prediction: NFR trends this year will spotlight a mix of traditional and modern influences — including statement fringe, animal prints, luxurious furs, suede leather, unique denim, equestrian influences, and feminine touches like ruffles, lace, and bows. You can expect to see a lot of classy cowgirl styles.
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Marijka Hunsaker
Area of Expertise: Western Lifestyle & Fashion Content Creator
Instagram: @marijka_dam
Trend Prediction: I personally think we will see lots of classy cowgirl styles this year — think business casual during the day and high class for night. I think blazers and dark denim will be a staple for everyone and fur collared jackets will top a well tailored dress or jumpsuit.
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Shelby Mayfield
Area of Expertise: Western Lifestyle & Fashion Content Creator
Instagram: @shelby.mayfield
Trend Prediction: At this year’s NFR, I’m excited to see monochromatic outfits, colorful tights, bold belts, and, of course, cowboy hats—a perfect way to elevate any Western look. My personal theme is all about embracing the “high-fashion cowgirl” vibe.
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Natalie Phee
Area of Expertise: Western Lifestyle & Fashion Content Creator
Instagram: @natphee
Trend Prediction: I have decided to break it down into 4 categories: color, print, texture, and style. I anticipate seeing the cowgirls in powder blue, leopard print, fur, and in classic equestrian/Western style wearing lariat bowties (thanks to heavy influence from the wonderful Milton Menasco brand). Plus, it’s Las Vegas. — there will always be a healthy dose of rhinestones.
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Kirbe Schnoor
Area of Expertise: Western TV Personality
Instagram: @kirbeschnoor
Trend Prediction: I think we will see old West meets contemporary style for looks that are both authentic and chic. Think timeless and traditional, vintage details with fresh silhouettes creating a ranch romance vibe! Leather, elevated denim, suede jackets and silk dresses.
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Justina Sharp
Area of Expertise: Western Lifestyle & Fashion Content Creator
Instagram: @abentpieceofwire
Trend Prediction: I think we’re going to see a lot of classic Western clean-up with nods to the flair that NFR is so known for — vintage Wrangler brush poppers with blinged out boots, turquoise concho belts on blazer dresses, and of course, the best and biggest hats the West has ever seen. The Western style has an incredibly rich tradition of personality and functionality that has been handed down through generations, and those one-of-a-kind pieces are what really make outfits stand out in the streets of Las Vegas.
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The C&I crew will be attending NFR this year and will share more rodeo fashion live from Las Vegas. Follow us on Instagram and Facebook to experience NFR with us.
Photography: (Cover image) courtesy Shaley Ham
