Fashion

Tommy Jackson now available at Rawhide

Tommy Jackson now available at RawhideBeautiful and stunningly elegant silver jewelry by Navajo jeweler Tommy Jackson available through Rawhide

Boots for the Cure

Boots for the CureLucchese Boot Company and Zappos support fight against breast cancer

Don't Shoot the Messenger

Don't Shoot the MessengerOld Gringo's Western take on the messenger bag is full of surprises and lets you tote your gadgets in style.

Your newest Crush is hotter than ever

Your newest Crush is hotter than everFashion-forward urban cowgirls will love the unique design and variety from Durango's Crush collection

Double J's new belt, cuff, and skull motif Doctors Bag

Double J's new belt, cuff, and skull motif Doctors BagThe skull, bold colors, knock-you-out hardware, and textured trimmings of these new accessories prove Double J's a purveyor of no-fear fashion gear.

Store spotlight: Southern Exposure

Store spotlight: Southern ExposureFinding cowboy boots in Texas is as easy as finding pizza in Italy. But what about in Connecticut?

Barranda's Five Card Stud shirt series

Barranda's Five Card Stud shirt seriesThis collection of fine cotton shirts is available in women's and men's styles and features unique mother-of-pearl Barranada logo buttons.

Let 'Er Buck collection from Vogt Silversmiths and the Pendleton Round-Up

Let 'Er Buck collection from Vogt Silversmiths and the Pendleton Round-UpShow your rodeo pride with this exclusive line of hand-engraved sterling silver accessories featuring the trademarked Pendleton bucking bronco.

J.B. Hill's limited-edition Big Five boots

J.B. Hill's limited-edition Big Five bootsEach custom boot is hand-tooled and hand-stained with the Big Five — elephant, lion, leopard, rhino, and buffalo.

Matching skull-themed boots and electric guitar

Matching skull-themed boots and electric guitarLiberty Boots and Shyboy Guitars are a marriage made on the rock 'n roll stage — and their raucous offspring is a limited-edition 62 Muertos guitar.

Dian Malouf's equine cuff bracelet

Dian Malouf's equine cuff braceletHer designs often utilize unique, hand-carved stones – many of which she spends hours digging up herself.

Fall fashion: It's jacket weather

Fall fashion: It's jacket weather

The seasons may change, but some things never do: the perfect jeans, a just-right jacket, the best boots, a smart snap shirt, a sassy tee, a hat that means business, jewelry that commands attention.

Fall fashion close-up

Fall fashion close-up

The seasons may change, but some things never do: the perfect boots, a smart snap shirt, a sassy top, a hat that means business, jewelry that commands attention, a hot jacket. Check out these details from our zoomed-in sample of details from our fall fashion shoot.

Del Corazón jewelry line by ¡Qué Chula!

Del Corazón jewelry line by ¡Qué Chula!The Albuquerque-based boutique introduces an iconographic line with powerful Mexican symbolism.

Turquoise: the perfect formula for fashion

Turquoise: the perfect formula for fashionIts unique hue has made the ornamental stone a favorite of powerful cultures throughout antiquity. The Egyptian pharaohs loved it. The Aztecs loved it. And so do we.

American West's boot-scootin' bag

American West's boot-scootin' bagInspired by the Western boot, this bag includes fresh twists on a vintage look.

Santa Fe 400 Treasure Collection celebrates the city's upcoming anniversary

Santa Fe 400 Treasure Collection celebrates the city's upcoming anniversaryLongtime Santa Fe jewelry artist Douglas Magnus created the collection, which features handmade representations of Spanish 8 reales and bullion in sterling silver and 14kt gold.

Shorty's Caboy Hattery

Shorty's Caboy HatteryThe hat-maker does things the old-fashioned way, hand-making traditional cowboy hats one at a time.

Oscar Betz and Rocki Gorman's exclusive earrings

Oscar Betz and Rocki Gorman's exclusive earringsThe jewelry makers teamed up on this pair of exquisite Kingman turquoise earrings.

Jewelry-making couple use old Navajo technique for their designs

Jewelry-making couple use old Navajo technique for their designsDarryl Dean and Rebecca Begay have pushed the boundaries of ancient tufa-casting by creating a style of their own.

Corral Boots now adding bags and belts to the artful-boots scene

Corral Boots now adding bags and belts to the artful-boots sceneLaunching with six color combinations, the new Corral accessories will coordinate with their popular ladies' boots.

Taos jewelry maker Maria Samora: Native style, modern aesthetic

Taos jewelry maker Maria Samora: Native style, modern aestheticInterpretive geometric shapes that represent an element of nature, Samora's jewelry has a modern sensibility with Native roots in nature and the elements.

Back at the Ranch boot maven talks about Santa Fe living

Back at the Ranch boot maven talks about Santa Fe livingFrom adobe décor to Belvedere martinis, the owner of Back at the Ranch boot store talks about entertaining Santa Fe style.

Dusk to Dawn boot from the Crush by Durango line

Dusk to Dawn boot from the Crush by Durango lineThe harness boot has tribal-influenced embroidery, a classic raised heel, and a pointed toe.

Love Me True Tee from Rawhide boutique

Love Me True Tee from Rawhide boutiqueThis sweet cotton tee with floral embroidery is sure to make any summer the summer of love.

American-made jewelry by Nightrider

American-made jewelry by NightriderEach ring, pendant, buckle, chain, and money clip is made using the finest materials.

Western Design Conference Exhibit + Sale 2009

Western Design Conference Exhibit + Sale 2009Lovers of handcrafted furniture, accessories, jewelry, and fashion need to list Jackson, Wyoming, as a September destination.

Jim Brandvik's hand-engraved art is all about good luck

Jim Brandvik's hand-engraved art is all about good luckHe creates one-of-a-kind horseshoes of steel with gold, silver, and copper inlays in the Texas Hill Country near Bandera.

Smith and Western store, Double D Ranchwear make a great ensemble

Smith and Western store, Double D Ranchwear make a great ensembleThe store offers even more hot Western fashion brands and an array of jewelry, accessories, vintage collectibles, and home décor items.

New boots from Tony Lama's El Paso Collection

New boots from Tony Lama's El Paso CollectionTony Lama's El Paso Collection now features two-tone boots in Walnut Sedona.

Montecristi Custom Hat Works

Montecristi Custom Hat WorksSun-filled days that drift into evenings on the town call for the ultimate in ladies' fashion hats.

Custom-made handbags, chaps, belts, and more

Custom-made handbags, chaps, belts, and moreDenice Langley does her own Western-style silversmithing and engraving on silver buckles, jewelry, and more.

A cowgirl and her dad find meaning in their Sweet Bird Studio creations

A cowgirl and her dad find meaning in their Sweet Bird Studio creationsNancy and Frank Anderson's devotion to the West and living free is evident in the belt buckles, necklaces, hat pins, and other pieces at their Boulder, Colorado, shop.

Vintage images inspire The Urge to Adorn's handmade belt buckles

Vintage images inspire The Urge to Adorn's handmade belt bucklesMade of 100 percent lead-free pewter, The Urge to Adorn's handmade belt buckles are designed using vintage photographs, retro-images, and antique illustrations.

Star Boots fashions footwear with special flair

Star Boots fashions footwear with special flairEstablished in 1974, Star Boots has always made boots the old-fashioned way.

Celeb-magnet store J.W. Cooper on the leading edge

Celeb-magnet store J.W. Cooper on the leading edgeFrom its humble beginnings as a Western clothing store in Miami, today's J.W. Cooper is a byword for quality and artisanship — so much so that it was featured in the Robb Report.

Kick around the ranch in a pair of BOGS boots

Kick around the ranch in a pair of BOGS bootsIf you're looking for footwear that gives you comfort and warmth around the barn, pasture, or trail — on rainy days or even in sub-zero temperatures — try a a pair of these.

Funky choker from Vintage Revival

Funky choker from Vintage RevivalThis choker lives up to is name — Gun Collection Necklace No. 2.

Carico Lake turquoise cuff by Sammie Kescoli Begay

Carico Lake turquoise cuff by Sammie Kescoli BegayThis one-of-a-kind bracelet from Turquoise Direct is created by award-winning Navajo artist Sammie Kescoli Begay.

Double D Ranch maximizes T-shirt potential

Double D Ranch maximizes T-shirt potentialDouble D Ranch introduces a dazzling new collection of spring tees.

Hines Goldsmiths' Wyoming Collection captures the rodeo cowboy

Hines Goldsmiths' Wyoming Collection captures the rodeo cowboyThe jewelry collection also features rings, earrings, lapel pins, cuff links, belt buckles, and charms.

A tip of the hat to JW Brooks' new Neon Cowgirls line

A tip of the hat to JW Brooks' new Neon Cowgirls lineJW Brooks Custom Hats Co. introduces its latest line of hats, emblazoned with historically accurate embroidery, Swarovski crystals, and leatherwork.

Justin Boot's AQHA Remuda Collection

Justin Boot's AQHA Remuda CollectionJustin researched the needs of American Quarter Horse Association members to produce this line of boots.

Store spotlight: Rewards

Store spotlight: RewardsShortly after this Austin, Texas store opened, the lieutenant governor put it on the map by buying buckles for everyone in the state senate and for then-governor, George W. Bush.

Ann's Turquoise built on a dream

Ann's Turquoise built on a dreamAnn Ortiz put her dream with a small investment to build a successful fashion accessories shop.

Jewelry roundup

Jewelry roundupCheck out these Spanish designs, turquoise jewelry, and custom wedding bands.

And a bag to boot!

And a bag to boot!Loblan features its Winged Cross Western Boots, and Schaefer Outfitter's boot bag helps you protect your investment.

Kippys' Med-Evolve plays the Jazz Age

Kippys' Med-Evolve plays the Jazz AgeKippys clothes and accessories are renowned for their contemporary flash and sass. But their newest line, Med-Evolve, salutes the styles of the art deco period, when American fashion first sparkled.

Cowgirl Chile Co. carries jewelry, spicy goodies, and more

Cowgirl Chile Co. carries jewelry, spicy goodies, and moreJewelry designer Laura Rutkowski brings the flavors of the West to the east at her Western boutique, Cowgirl Chile Co., located on Main Street in Doylestown, Pennsylvania.

Store spotlight: Valerie's Furniture & Accents

Store spotlight: Valerie's Furniture & AccentsFurniture shopping should be an entertaining experience according to Valerie Watters, owner of Valerie's Furniture & Accents.

Store spotlight: Cimarron River Company

Store spotlight: Cimarron River CompanyRancher Jim Miller has two great loves — turquoise jewelry and his wife, Connie, not necessarily in that order.

Ryan Michael is taking on the jean world

Ryan Michael is taking on the jean worldTheir name is synonymous with great shirts — shirts that capture the beauty, romance, and sophistication of the West. Now Ryan Michael is taking on the jean world.

New spring styles from The Monte Carlo Hat Co.

New spring styles from The Monte Carlo Hat Co.The Bullhide 2009 Collection has you covered with items like its hand-woven genuine Panama hat.

Rocketbuster Boots kicks it big

Rocketbuster Boots kicks it bigVisit Rocketbuster Boots in downtown El Paso, Texas, and you'll find one of the biggest boot selections around.

Shirts blend cool style with Ariat performance

Shirts blend cool style with Ariat performanceDon't let the cool styles and Western accents fool you. The Wovens Collection delivers all of the performance you expect from Ariat.

Silver bonanza

Silver bonanza Art meets fashion in the latest silver jewelry.