Rodeo You Can't Resist
Live From the "Rodeo Capitol of Texas"
Since its beginning as a hat company in the 1920s, Resistol has served as a symbol of the cowboys who wear them — dependable, sturdy, and made to resist all the elements and obstacles one might encounter on the trying trail. So it seems only natural that the Resistol brand be closely associated with the sport of those who settled the West: rodeo. Resistol first saddled up with the Professional Rodeo Cowboys Association in 1959 when it founded its Rookie of the Year program. For half a century, the program has acknowledged and rewarded top new-comers to the sport both overall and in individual events. Resistol even developed a line of rodeo apparel that is durable enough for the arena on Saturday but comfortable enough for lounging on Sunday. After years of support from the sidelines, Resistol is putting on its own show in the city deemed the “Rodeo Capital of Texas” by the Texas Legislature. Located due east of Dallas, the renowned rodeo venue formerly known as Mesquite Arena is now the official arena of Resistol. And after two years of planning, the Resistol Arena will host the first annual Resitol Rodeo March 25 – 27.
The company plans to go all-out for the rodeo’s inaugural year, promising action-packed competition between World Champion rodeo cowboys and cowgirls. Six-time PRCA stock contractor of the year Stace Smith is producing the event, and behind the mic will be eight-time World Champion bull rider Don Gay and PRCA Hall of Famer Bob Tallman. To kick off the opening night competitions on Friday, two of the most skilled PRCA ropers compete lasso-to-lasso for a $10,000 prize. And as if you need further incentive to head for Mesquite this March, a portion of all ticket sales will be donated to Resistol’s choice charity — the National Bone Marrow Program’s Be The Match Foundation, dedicated to funding research, finding donors, and providing financial assistance for patients in need of bone marrow transplants.
FYI: 972.285.8777, www.mesquiterodeo.com.