Abernathy Road combines authenticity, local flavor
Nashville's ultimate "guy store" has a winning recipe for success
In the summer of 2009, a dream shared by four longtime friends who wanted to create the ultimate “guy store” was finally realized with the opening of Abernathy Road. Kenny Markanich, Brett Francovich, Lloyd Baldridge, and Col. Garry Littleton had previously collaborated on other business ventures, but Francovich had Abernathy Road in mind long before the idea became a reality. “I always wanted to do a cool Americana-inspired store,” Francovich says. “Something that went along with my interests — Dances with Wolves, The Last of the Mohicans, Davy Crockett, Andrew Jackson — that was the look and the style.”
Francovich first took the concept to Littleton, who was already famous for his authentic Tennessee-made leather goods, knives, and accouterments and happens to live on the actual Abernathy Road in the town of Lynnville, Tennessee, population 345. But rather than set up the business in the Colonel’s rural hometown, the quartet decided to open Abernathy Road on Nashville’s famed Second Avenue. “All the buildings here are listed with the National Historic Landmark Registry, which also influenced our atmosphere,” Francovich says. “With the exposed brick, wood columns and mantles, and original pecan flooring, the blueprint was already here.”
In addition to serving as the first outpost of the Colonel Littleton brand, Abernathy Road also features other local product lines, including Eagle Dry Goods, Cacties, and Diamond Gusset Jeans, a favorite among the city’s country music community. But despite the local flavor, Francovich knows the store’s appeal is far-reaching. He’s heard many an out-of-town visitor say, “This is the coolest store I’ve ever been in.”
• Info: Abernathy Road, 123 Second Ave. N., Nashville, Tennessee, 615.891.3362, www.abernathyroad.com.