Western Storefront: Allens Boots
Selling cowboy boots in Texas may sound as easy as selling sunscreen in Arizona, but many have tried and only a few have become as famous as the brands that stock their shelves — among them being Allens Boots, a family-owned storefront in Austin’s acclaimed South Congress shopping district.
Four generations in the retail business have taught the Greenberg family what works. “We always say our success is based on service,” says director of operations Sean Greenberg. “That is our top priority, and we always go above and beyond to make sure our customers are happy.”
Now also carrying the latest Westernwear, hats, and accessories, Allens remains renowned for its almost overwhelming collection of cowboy kickers. The big red boot emblazoned on the sign out front is the first of more than 4,000 on display inside the store. “We are pretty brave in our ordering,” Greenberg says. “We carry a lot of boots in different exotic skins and toe and heel styles, so customers have all kinds at their fingertips. Old Gringo in particular has some really out-there designs that are on the cutting edge of boot fashion.” At the store in Austin, as well as Allens’ second location in nearby Round Rock, customers will find boots by a dozen of the best-known makers, like Lucchese, Old Gringo, Corral, Frye, Tony Lama, and Justin. The latest addition: Gameday Boots embroidered with the logos and emblems of more than 20 colleges.
Sadly, you won’t find a pair promoting the Dillon High School Panthers of Friday Night Lights, the popular TV series that was shot nearby, but you might find their coach (Kyle Chandler) — or even singer-songwriter and Austin resident Robert Plant — perusing the well-stocked shelves.