Bookmark and Share Email this page Email Print this page Print Feed Feed

Western Storefront: Jewel Of The West

Between the two renowned monuments in the Heart of the Hills is a boutique gem.

The Black Hills of South Dakota are an alluring tourist destination, not only for their majestic beauty but also as home to Mount Rushmore and the Crazy Horse Memorial. But between these famous monuments in the Heart of the Hills is another of the region’s most notable attractions: Jewel of the West. Located on the historic Main Street of Hill City, the award-winning storefront dazzles visitors who stop to shop on their way to see the presidents and the Lakota warrior with its designer collections of clothing and boots, belts and bags, and, of course, plenty of jewelry.

After retiring as an educator and moving back to his picturesque hometown, Hill City entrepreneur Victor K. Jepsen opened the unique boutique in 2000 with the help of his wife, Rachel Taylor, who gave the store its name and worked there on the weekends when not busy with her law practice. But upon Jepsen’s unexpected passing just two years later, the fate of the store rested in his wife’s hands. “I had to make a decision,” she says. “I could continue with my law practice or jump both feet into Jewel of the West. I took a leap of faith and here we are today. It’s been a great, fun ride.”

Now celebrating more than a decade with Taylor at the reins, Jewel of the West offers Southwestern-style pieces from names like Tasha Polizzi, Lilly Barrack, and Paige Wallace, as well as a diverse selection of sterling silver and semiprecious stone jewelry by local designers. “They bring that Black Hills flavor into the store,” Taylor says. But the boutique isn’t confined to fashions; it also carries art and pottery, gallery lamps, chandeliers, textiles, and furniture. “[All of] the items we carry and the look of the store are inspired by the lifestyle and landscape of the American West.”


Jewel of the West, 208 Main St., Hill City, South Dakota, 605.574.2464, www.jewelofthewest.com

 

Follow Us On Pinterest

Latest Blog Post

Blog

The Premier Blog of the West
Weekend Western: 'The Road to Nashville'

Weekend Western: 'The Road to Nashville'

Johnny Cash, Marty Robbins and Waylon Jennings are among the headliners in this 1967 Music City adventure.

Food

Recipe: Santa Fe Cooking School's Calabacitas

Recipe: Santa Fe Cooking School's Calabacitas

Add this side dish to any meal for a taste of New Mexico.

Music

A Conversation With Larry Gatlin

A Conversation With Larry Gatlin

Live From The Ryman Auditorium

TV & Film

Weekend Western: 'The Road to Nashville'

Weekend Western: 'The Road to Nashville'

Johnny Cash, Marty Robbins and Waylon Jennings are among the headliners in this 1967 Music City adventure.

Fashion

Open Range: Fedorable Fashion

Open Range: Fedorable Fashion

Charlie 1 Horse adds cowgirl flair to a classic head topper.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

Archive »Shopping

J Gilbert Footwear

J Gilbert Footwear

Tuscon's fashion-forward Western store.

Western Storefront: South Texas Tack

Western Storefront: South Texas Tack

A ranch land shop outfits more than cowboys.

Pinto Ranch

Pinto Ranch

Thanks to a savvy CEO’s vision of upscale authenticity, this month the Houston-based retailer celebrates 10 years in Westernwear with three chic storefronts.

Advertisement