Aug 6, 201210:10 AMThe Telegraph
The Premier Blog of the West
Western Storefront: Lucchese Boot Company
The story of Lucchese Boot Company’s one-of-a-kind design is so famous it’s probably taught to schoolchildren in cowboy country. And while the brand’s twisted cone last boots, which fit more like socks than shoes, are sold at almost every Westernwear retailer, the Lucchese Boot Company wanted to establish storefronts of its own, where the selection is larger and the staff has earned Ph.D.s in boot fitting. The first, appropriately, was opened in San Antonio, Texas, where the famed boot company began, and the second found its home in Santa Fe.
After 17 years in the City Different, Lucchese recently opted to move to the historic Santa Fe Plaza. “It’s a beautiful square,” says the company’s director of retail, Jay Hamby, adding that the the tourist Mecca in the heart of Santa Fe is also consistent with the high-energy atmosphere expected in a Lucchese store.
“Buying boots isn’t like buying a suit or a tie. It should be a really fun experience,” he says. “We try to offer the ultimate customer experience and treat every customer like a celebrity.” Each of the four Lucchese locations is designed to create “a sense of luxury,” Hamby explains. But as striking as the rows upon rows of boots made in calf, goat, ostrich, shark, and iguana leathers are, it’s the rich scent of the hides that makes the strongest sensory impact. “There’s no question of where you are as soon as you walk in.”
Handcrafted by artisan leatherworkers in El Paso, Texas, every pair is designed to fit your foot and personal style. “We offer a total customization experience — customers can pick out the leather, the design, the toe, and the heel,” Hamby says. At the Santa Fe location, customers can also match their new boots with belt buckle sets by silversmith Clint Orms and the jewelry creations of local artists.