CMT will start chatting after we Live Tweet.
Nashville fans, take note: C&I will be Live Tweeting during the musical drama’s two-hour season premiere starting at 9 pm ET Thursday on CMT.
But wait, there’s more: CMT announced on Wednesday the cable network’s ambitious multiplatform plans for Nashchat, the first-ever social-interactive fan hangout and conversation companion dedicated to Nashville. Nashchat will span across Facebook, Instagram, Twitter and Snapchat — and kick off at 11 pm ET Thursday, immediately after the two-hour premiere, with the first in a series of Facebook Live chats hosted by radio personality Amy Brown on the CMT Facebook page.
Each installment of this Nashchat online aftershow will originate from a living room in Nashville, and feature cast and crew interviews, original music, Nashville insiders — and, of course, fans recapping every new episode just after the show ends. Chris Carmack (a.k.a. Will Lexington) will be the celebrity guest for Thursday evening’s debut chat.
“Fans saved Nashville,” said CMT president Brian Philips. “Now we’re inviting fans into our living room to celebrate the characters, stories and music they love.”
(For the benefit of those who tuned in late: When ABC canceled Nashville after a four-year run, faithful fans convinced CMT to step up to the plate and produce 22 episodes for a Season 5. Additional seasons are a distinct possibility. And you can forget all those rumors about series star Connie Britton: She isn’t planning to take a hike before Season 5 concludes.)
Between episodes of Nashville, CMT will keep the fire burning across all social media. CMT Instagram and Instagram Live will host Nashchat behind the scenes, CMT Snapchat will feature Nashville cast content, fan community content, games and contests. CMT Twitter will drive the daily conversation with the fans by unveiling new memes and clips, as well offering quizzes, photos, recaps, and promos for upcoming episodes.
And if you miss Thursday’s two-hour Season 5 premiere, remember: Hulu — which already offers episodes from Seasons 1-4 — will continue to bring fans their favorite series 24/7 by making all new Nashville episodes available to stream the day after they air on CMT.